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Some people will sign up to the affiliate program themselves, then change the '20754' to their own affiliate ID before buying the product. The result is that MY commission gets paid into THEIR account. This is common for products sold with high levels of commission, such as most ebooks, software, membership websites, and so on... It tremendously reduces the possibility of prospects "Hijacking & bypassing" your affiliate link The "Recommends" link looks professional and gives your prospects the impression that you are just recommending a product, therefore, they will not hesitate to look into your recommendation!