Download Mission Statement Software 2.0

Mission Statement Software (Strategy, Management); A strategic plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A mission describes the organisation’s basic function in society, in terms of the products and services it produces for its customers”. A clear business mission should have each of the following elements [see element(s)]: What role does the mission statement play in marketing planning? In practice, a strong mission statement can help in three main ways: • It provides an outline of how the marketing plan should seek to fulfil the mission • It provides a means of evaluating and screening the marketing plan; are marketing decisions consistent with the mission? • It provides an incentive to implement the marketing plan